Several major problems in Fashion Jewelry Wholesale store management,
1. Serious Shortage of Goods;
Here the shelves are empty, or there are just several items for sales on your stores. Even 5-6 rows are empty in real store, or there is no items in category in your online stores. The reason to this situation, is mainly that the wholesaler just want to get back the investment, and not willing to put more money for stocking. When this happens, it will make customers to feel that this store will be closed in near future, so the customers don't dare to buy high-end fashion jewelry. They thought " How should i after purchasing when it has problem, if the shop will be closed. Customers only want to buy fashion jewelry from stores which will doing long-term business.
2. Cheap Fashion Jewelry and Expensive Fashion Jewelry are not at balance.
Some jewelry stores have full stocks on shelves or in all jewelry category. But if you are a professional fashion jewelry wholesaler, you may find that there are much more expensive fashion jewelry than cheap fashion jewelry. Then you will sale very slowly. The fashion jewelry pricing below 30RMB are regarded cheap fashion jewelry, and jewelry pricing above 30RMB are expensive for customers. So your store should have enough cheap fashion jewelry in order to bring more customers.
1. Serious Shortage of Goods;
Here the shelves are empty, or there are just several items for sales on your stores. Even 5-6 rows are empty in real store, or there is no items in category in your online stores. The reason to this situation, is mainly that the wholesaler just want to get back the investment, and not willing to put more money for stocking. When this happens, it will make customers to feel that this store will be closed in near future, so the customers don't dare to buy high-end fashion jewelry. They thought " How should i after purchasing when it has problem, if the shop will be closed. Customers only want to buy fashion jewelry from stores which will doing long-term business.
2. Cheap Fashion Jewelry and Expensive Fashion Jewelry are not at balance.
Some jewelry stores have full stocks on shelves or in all jewelry category. But if you are a professional fashion jewelry wholesaler, you may find that there are much more expensive fashion jewelry than cheap fashion jewelry. Then you will sale very slowly. The fashion jewelry pricing below 30RMB are regarded cheap fashion jewelry, and jewelry pricing above 30RMB are expensive for customers. So your store should have enough cheap fashion jewelry in order to bring more customers.
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