How to operate fashion jewelry wholesale stores

  Operating fashion jewelry wholesale stores are different with  other types of wholesale business, because jewelry is not the people's necessities, accessories are optional, so sales is harder than other commodities have difficulties; how to improve sales of fashion jewelry? Fashion Jewelry wholesale store sales increase it? To discuss this with us.

    Business people will find fashion jewelry wholesale stores, new store openings in the first few days of business is particularly good, but a long time, but business was getting light out; in fact is not only a Fashion Jewelry wholesale store, get the store opened in other types of business are always particularly good days; the main The reason is because the new shop on the people who always have a fresh, so will attract a large part of the crowd, and usually some of the new shop offers to promote sales; there is another important factor is the "Matthew Effect "to more people more able to attract more people to buy more people the more people to attract more people to buy.

    Holidays can be used as a growth point of your business; During holidays and we will see a lot of mall stores are engaged in promotion and activities, the purpose is to attract more customers, sell more products, increase your sales. Fashion Jewelry wholesale stores also like to take full advantage of holidays to increase their revenues.

    Then how should ordinary day Fashion Jewelry wholesale stores to increase sales? I think we should focus on four areas:

    The first is to improve the turnover rate, we know that the general to visit jewelry stores are usually just look at it, did not intend to buy your jewelry; there are some people see their favorite jewelry will be an immediate purchase, we call "impulse" shopping; and even liked most of the people will not buy jewelry because they think it is unnecessary, unless the price is really cheap, so now some ten-dollar jewelry store business is very good, because the price of large some people can accept it. However, we are jewelry in general more than ten dollars, tens of dollars on the hundred or even several hundred dollars to our current consumption levels, consumer point of view, the majority of people are still very difficult to accept (refer to more than hundred jewelry), especially of older point; then we do not sell things on it? Not everyone will be using our product, customers want to buy our jewelry have this sense of superiority! Why tell her the commodity value of 100 yuan or more? Remember, your jewelry is not sold to customers itself, but the jewelry will give customers expectations! Imagine her customers to bring this post is how beautiful jewelry, fashion, charm and good taste! To persuade customers to buy the original does not want to buy, buy customers to buy more; increase the probability of customer transactions, which is prerequisite to the successful running Fashion Jewelry wholesale store! Convince customers need to have some knowledge, experience and skills.

    The second adjustment of product structure; assumed turnover of your day is 1,000 yuan, ten dollars if the sale of goods to sell 100 pieces, your shop every day, so many customers? If you sell 100 goods can only ten turnover reached 1,000 yuan out! Of course, not all your customers to buy 100 merchandise, and such customers are in the minority, but if it can attract a few people come to your shop to buy it, for you have a lot. We used to do business is a seller's market, that is, what do you have any goods to sell goods; and now a buyer's market, according to the customer and what kind of merchandise we sell what kind of products! Customer needs in each region and there are differences in spending power, you must be picking the actual situation; this course requires a certain knot tired of sales experience, management after a period of time you can classify the customer, such as 80 100% of the customers need the following products, 20% of the customer needs the goods a little better; it can also be broken down inside you, such as what percentage of 10-30 per account for what percentage of 30-60, etc., which are need you tired in the actual operation of Results and Analysis.

    Third, always pay attention to the latest industry information; now is the information society, various channels of information as long as you want to will be able to find; the latest issue of fashion magazine out what new jewelry, and now the hit television show women What is the protagonist of jewelry with these you have to understand, and can quickly find the source put it in your container, together with appropriate publicity, do not you worry about store customers? Turnover did not get? Fourth, after-sales service; we generally pre-sale will be a very good attitude, if you do not buy half a day to introduce her to walk away, then a half day behind will curse; from the human point of view is normal, because you pay The efforts have failed to get her the recognition and reward people, they will be angry; but today you are in business, you want to run a long-term success of the Fashion Jewelry wholesale store to need to overcome the weaknesses of human nature out; If the customer has to buy back the jewelry quality problems or do not like it when you want to change, this time the attitude of the time than to buy her attitude would be, the timely processing of customer satisfaction; because you do today, she is not just a business, look to the long-term, you have to Let her be your long-term customers! Remember the 80/20 rule, 80% of your business comes from 20% of the customers, no customers repeat purchase, your Fashion Jewelry wholesale store was difficult to maintain!