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2011年5月21日星期六

Strategy for fashion jewelry online shop


     Now more and more fashion jewelry online store are opened. But how to run a small fashion jewelry online store?  Before starting fashion jewelry online shop, The owner should understand the business strategy, a good plan will have a good turnover. We believe that fashion jewelry store has the following key business strategies.     Fashion jewelry online shop in a business strategy: pay attention to the latest trends, look for the latest industry hot spot information.     In such an information age, we must master a variety of popular sales channels, and should know what fashion items are launched and know the latest fashions in Korea and Japan, and add some of these on the shelves jewelry online shop. To make some beautiful photos, and put on your online shop, to make your fashion jewelry shop fashionable and colorful. Then you will not worry about your fashion jewelry wholesale online.     Jewelry store business strategy II: Mastering the right purchase channels. Personalized fashion jewelry online shop business now has increasingly fierce competition, so the purchase is particularly important. Making more effort for the purchase is still very necessary. Currently the largest stock market of fashion jewelry wholesale should be Yiwu City. There are so many fashion jewelry, and the price is still reasonable.
    The third strategy for fashion jewelry online shop: continuing to improve its salability. We know, generally people visiting the jewelry store is usually only to have a look, but some people will see their favorite jewelry and  immediately make a purchase, which we call "impulse" shopping; and most of the people will not buy because they think it is unnecessary, unless the price is really cheap, so now some ten yuan jewelry store is very good in business because most people can accept the prices. However, most of our fashion jewelry in general are more than ten dollars, hundred dollars or even hundreds of dollars. According to  our current consumption levels, the majority of people are still hard to accept, then our fashion jewelry will not be sold outSo we have to let our customers the superiority! Let our customers imagine how beautiful, fashion, charm and good taste after wearing this jewelry. To persuade customers who don't want to buy firstly to buy, and persuade customers who already have bought to buy more. To increase the probability of customer transactions, which is the first condition jewelry shop operator! Convince customers need to have some knowledge, experience and skills.     The Forth of Jewelry store business strategy : the right to adjust the structure of jewelry. Assuming the turnover of your day is 1,000 yuan, ten dollars if the sale to sell 100 pieces of jewelry, your shop every day, so many customers? If you are selling only 100 of the jewelry can reach ten to a turnover of 1,000 yuan! Of course, not all your customers to buy 100 yuan jewelry, and such customers are in the minority, that is, what do you have anything to sell jewelry accessories; and now a buyer's market, according to the customer and what kind of jewelry we sell what kind of jewelry! Customer needs in each region and there are differences in spending power, you must be picking the actual situation; This is of course needs some sales experience knot tired, jewelry stores operating for some time you can classify the customer, such as 80 \% of the customer's jewelry needs 100 yuan, 20 \% of the customer needs something better, jewelry; it can also be broken down inside you, such as what percentage of 10-30 per account for what percentage of 30-60, etc. , all of which need to store your jewelry in the actual operation Results tired and analysis.     The fifth jewelry store business strategy: after-sales service also to keep pace.  To continue to engage in a fashion jewelry online shop operator, you need to overcome the weaknesses of human nature. It is most important that your attitude at the time when customer come back for quality problems,or changing just because they don't like, should be better than that when they come to buy. the timely processing for problems will make  customer satisfaction; Because you don't just sell today, she is not just a business, look to the long-term, you want her to be your long-term customers! Remember the 80/20 rule, your 80% of the business comes from 20% of the customers, if no customers repeat purchase, your fashion jewelry online store was difficult to maintain!

2 条评论:

  1. Great Post ...Thanks for your great information, the contents are quiet interesting. I will be waiting for your next post.
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